The Alluring Souths most famous Avenue - Worth Avenue

Idyllically situated in the iconic resort community of Palm Beach, Florida, Worth Avenue offers four blocks of world-class shopping seamlessly combined with an ambiance that elevates luxury to an art form in its own right. Graceful coconut palms line the sun-splashed streets and provide a perfect frame for the Mediterranean-inspired architecture of the avenue's trademark storefronts, while tabby concrete sidewalks provide visitors with a stylish strolling surface leading to the 25-foot clock tower next to the Atlantic Ocean. Drawn to the area's balmy climate and upscale amenities, some of the planet's best chefs make their homes in Palm Beach, providing residents and visitors with an eclectic mix of expertly crafted ambrosial food and beverage options. Top fashion brands are well-represented here, shop the impressive collection of luxury brands and one-of-a-kind boutiques featuring the ultimate in apparel, fine art, home furnishings and accessories.

But under its shimmering surface, Worth Avenue brings layers of history and mystery to the table. Having a drink in Ta-boo Bar, for instance, isn't just a pleasant interlude with a well-crafted cocktail or glass of ice-cold Champagne to alleviate the raw edges of shopping fatigue— it's sharing a scene with the ghosts of cultural luminaries such as John F. Kennedy and Frank Sinatra or rubbing shoulders with modern-day celebrities while enjoying a lunch worthy of a Tuscan trattoria at Bice Ristorante. The avenue has many nooks and crannies and otherwise off-the-beaten-track treasures that many people never even see, especially if they just drive through. Parking on Worth Avenue is plentiful, free, and safe, so don't be afraid to leave your vehicle and go free-ranging — you never know what sweet surprises and treasures once you step off the main sidewalk and wind your way away from the crowds.

The Alleys

Behind all the glitz and glamor of Worth Avenue's main drag lie the alleyways, where the true heart of Worth Avenue beats. You'll discover serene spaces such as small seating areas tucked away behind a living wall of trailing bougainvillea, hear the soothing music created by clear running fountains, and enjoy the sight of fresh blooming flowers everywhere even if your visit happens to fall in the depth of winter. Whether you're seeking a setting for private contemplation, a personal conversation with a loved one, or simply want to sit and rest your feet after a strenuous bout of shopping, you'll find just the right private oasis in the alleys. The alleys also provide numerous settings for those seeking beautiful locations to take photographs and videos to preserve memories of their visit to Palm Beach. Worth Avenue's most interesting alleys include Via Amore and Via Mizner.

The Courtyard at Pizza al Fresco

As its name implies, Pizza al Fresco provides clientele with the opportunity to enjoy their meals in an outdoor setting. Their courtyard is not merely a pleasant afterthought, however — it's an experience in its own right. Among the carefully cultivated flowers, shrub, vines, and potted palms are two tiny tombstones that give the plaza an enticing air of mystery. The headstones mark the final resting places of two of the region's most intriguing former citizens — a spider monkey and a dog. The monkey, whose name was Johnny Brown, was the companion of renowned Palm Beach architect Addison Mizner, who is said to be the creative force behind Worth Avenue's iconic Mediterranean flavor. The dog's name was Laddie and belonged to prominent socialite couple Morton and Rose Sachs, who requested that their beloved canine companion be laid to rest beside his friend Johnny Brown.

Whether your visit to Worth Avenue involves a specific shopping or dining mission or you simply want to soak up the luxurious ambiance, be sure to allow yourself enough time to stray from its beaten path, where you're sure to find your own personal favorites among the pockets of enchantment you'll encounter.