A Twist on Tradition

Katelyn Rutt • May 7, 2023

An exclusive Q&A with the innovator behind the Australian luxury bridal label made for rule-breakers.

A woman in a blue dress is sitting on a pile of snow.

Motivated by her own challenges finding a non-traditional wedding dress, Kyha Scott set eyes on the runway—working to create a brand that softened the borders between bridal wear and fashion. After 12 years, major growth, and flagship stores in Melbourne, Sydney, and New York, there’s a lot on the horizon for KYHA Studios.

Scott’s brand features two fashion-forward labels: KYHA and Chosen by KYHA. The latter offers made-to-size and ready-to-wear wedding dresses and separates with dazzling fabrics and showstopping silhouettes. Her designs have been donned by a host of glamorous, unconventional brides including the likes of the Bachelor’s Laura Byrne.

We spoke with the founder and creative director for a LUX-exclusive look into her design process, favorite emerging bridal trend, an exciting launch, and more.


A woman is sitting on a stool wearing a white jacket and black pants.



How would you describe your label?

“Modern minimalism meets considered maximalism is how I like to describe our creations.”

Are there any similarities between your design style and your personal style?

“There is definitely a similarity to my style. Our more effortless, relaxed pieces and tailored separates, even when they’re heavily embellished, are a strong reflection of my personal aesthetic.”

What sets you apart as a designer?

“Consistently working to disrupt convention and remaining unflinchingly true to our core aesthetic.”

Where do you gain inspiration?

“Travel, travel and more travel. Seeing and experiencing new things. I love to immerse myself in new cultures and surroundings, and it’s such a strong source of inspiration for me. I also find meeting new and interesting people very inspiring. Understanding a different point of view and the world through others’ opinions and likes always fascinates me. When I wasn’t able to travel through the pandemic, as Australia had a travel ban for many months, I had to start looking at art and architecture to keep my creativity humming.”

Could you walk me through your design process from start to finish?

STEP 1: “Every collection starts with a concept. It might be as simple as a graphic. In our recent New Wave collection, I was inspired by a lineal wave pattern I created and it was the basis for our beading. Or, it might be as nebulous as a city or beachscape. From there I build out. The wildest designs are at the beginning of my creative process, then I step out from there.”

STEP 2: “I intentionally design too many pieces and then work with the team to refine and narrow down. Naturally as the collections develop, some surprise me and exceed expectations, and others don’t. It has to spark excitement for it to become a part of the resolved collection.”

STEP 3: “The final line up is briefed into the development team and we spend several months developing and refining each style.”

STEP 4: “Once we have an approved fit and style, they are briefed to our makers for production.”

STEP 5: “Finally we shoot a campaign in a location that is always tethered to the theme of our collection. For maximum impact, we aim to launch with striking imagery captured by our deeply-respected partners.”

What is the most important lesson you’ve learned in your time as a designer?

“To trust myself and my instincts. Every time I move away from my gut, often due to a very practical reason, the outcomes almost always disappoint.”

And the greatest reward?

“The most rewarding part of being a designer is seeing my creative vision come to life—and creating pieces that are so meaningful for our customers.”

What is your favorite bridal wear trend?

“Black lace is about to have a moment, and although I am not normally a lace person, I love that it’s a fresh take as a naked look. It’s totally different from the stylized 70s cut-outs we’ve seen dominating recently.”

What’s next?

“There are big things coming for our premium label, KYHA. I can’t say much, but I am excited and challenged by what’s on KYHA’s horizon. Expect to see more in January.”

April 18, 2025
Nantucket, with its misty harbors, salt-kissed breezes, and centuries-old charm, has always been a place where history whispers through every weathered shingle and cobblestone street. This spring, one of the island’s most beloved landmarks, the Veranda House, will once again welcome guests, rising from the ashes of a devastating 2022 fire that necessitated a complete rebuild. Set to reopen in spring 2025, the new Veranda House is a masterpiece of restoration and reinvention. Owned by Procaccianti Companies and managed by TPG Hotels & Resorts as part of the Nantucket Resort Collection, the rebuild was meticulously overseen in collaboration with the town and historic district commission to ensure that the property retained its original federal-style elegance while incorporating modern luxuries and state-of-the-art amenities. First built in 1684, the Veranda House has stood as a symbol of Nantucket’s rich maritime legacy, its wraparound porches offering a front-row seat to the island’s ever-changing seascape. The new design remains true to its original size, scale, and architectural character, seamlessly blending historic integrity with contemporary comforts. Guests will find spa-like ensuite baths in every room, featuring Carrara marble, custom fixtures, and sleek walk-in showers—a nod to modern indulgence without sacrificing classic charm. The 19 redesigned rooms, including the Grand Harborview King with its private balcony and fireplace, exude an intimate, serene luxury. Expanded outdoor gathering spaces now offer even more opportunities for guests to soak in the island’s ambiance, whether sipping coffee at sunrise or toasting the golden hour over Nantucket Harbor. “This reopening marks a significant mile- stone, not just for Veranda House, but for the entire Nantucket community. We are deeply thankful for the community’s unwavering support in bringing this iconic property back to life,” says Paul Hitselberger, EVP of Operations for TPG Hotels & Resorts. The Veranda House is not just a recon- struction—it’s a resurrection, a tribute to Nantucket’s ability to endure, evolve, and enchant. Its doors reopen as a beacon of timeless hospitality, welcoming travelers to a place where history is honored, and every detail—from the breezy verandas to the handcrafted interiors—tells a story. For those who love Nantucket, the Veranda House is a homecoming. Images courtesy of The Veranda House.
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