Whisky Meets Iconic Innovation

October 7, 2024

Beyoncé and Moët Hennessy Present SirDavis

A woman in a brown jacket is holding a bottle of whiskey.

Beyoncé Knowles-Carter is making waves beyond music, stepping into the world of fine spirits with a bold new creation: SirDavis American Whisky. Teaming up with Moët Hennessy, the luxury powerhouse under LVMH, she’s set to redefine the American whisky experience with a blend that bridges tradition and modern sophistication.

A fan of Japanese whisky, Beyoncé envisioned a whisky that would break the mold, combining the depth of American rye with the elegance of Japanese and Scotch influences. Enter SirDavis, named after her great-grandfather Davis Hogue, a Prohibition-era moonshiner who cleverly stashed his bottles in cedar trees. This whisky honors her Southern roots while bringing a fresh, contemporary twist to the table.


SirDavis is no ordinary spirit. With a unique mash bill—51% rye and 49% malted barley—it offers a distinctive flavor enhanced by secondary maturation in sherry casks, a technique crafted by whisky legend Dr. Bill Lumsden. The result? A rich, layered whisky that balances boldness with refinement, perfect for both seasoned connoisseurs and those new to the world of whisky.


"SirDavis isn’t just about whisky," Beyoncé says. "It’s about legacy—honoring where I come from while inviting people into a luxurious world that’s both approachable and exceptional. You have to experience it to understand."


And experience it people have—SirDavis has already garnered accolades, taking home the Best in Class title for American Whiskey at the 2023 SIP Awards and earning praise at prestigious competitions. Its sleek bottle, adorned with a bronzed horse medallion, symbolizes strength and Texas pride, making it a standout on any bar.



Launched in September, SirDavis promises to be a game-changer in American whisky. Whether you’re a whisky lover or a newcomer, this award-winning blend invites you to raise your glass to something extraordinary. Cheers to a bold new era in whisky.


About SirDavis American Whisky
A masterful blend of tradition and innovation, SirDavis offers a whisky experience like no other. With its roots in Southern heritage and a nod to Japanese and Scottish styles, this award-winning spirit is crafted by Dr. Bill Lumsden and finished, blended, and bottled in Texas. Beyoncé’s vision of luxury and legacy comes to life in each bottle. SirDavis will be available nationwide and in select international markets starting September 2024.


By Vivian Ashcroft April 25, 2025
A Refresh for Mind, Body, and Spirit
April 25, 2025
Maison Psyché, the ultra-luxurious perfume house of the Rémy Cointreau Group, continues to push the boundaries of haute parfumerie with its latest olfactory creation, Éclat d’Ombre. This limited-edition masterpiece is a sensorial journey, infused with deep, woody contrasts that evoke the mystery and richness of time itself. Since its groundbreaking debut, Maison Psyché has redefined the fragrance landscape by marrying the worlds of fine perfumery and exceptional spirits. Through its pioneering process of sublimating essences in Cognac cellars, the House has perfected the art of metamorphosis—blending, transforming, and elevating the rarest raw materials into olfactory treasures. “Maison Psyché draws on its ancestral savoir-faire to create a new level of excellence in perfumery,” shares Catherine Sardin, Managing Director of Maison Psyché. “Our natural, artisanal approach achieves a veritable art of metamorphosis, delivering vibrant, richly aromatic fragrances.”  A tribute to the timeless expertise of Maison Rémy Martin, Éclat d’Ombre pays homage to those who have imparted their wisdom to the House, enriching its craft. As with its predecessors—Alexanor, Belle-Dame, Alcyone, Nymphalis, and Hamadryas—this fragrance embarks on a journey to the heart of Cognac, where nature’s bounty transforms in the depths of the Maison’s revered cellars. A chypre composition of luminous and shadowy elements, Éclat d’Ombre conjures the sensory contrasts of Cognac’s terroir. It oscillates between warm sunlight and cool shade, revealing luscious woody accords and intoxicating floral nuances. The scent is an invitation into a hidden world, where eaux-de-vie and perfume essences evolve in quiet harmony. True to the House’s philosophy, Éclat d’Ombre is the creation of an exceptional duo: Master Perfumer Sophie Labbé and Maison Rémy Martin’s Cellar Master Baptiste Loiseau. “It is a delicate balance of bright citrus, the captivating power of rose enhanced by osmanthus, and the shadowy, earthy freshness of patchouli,” Labbé describes. Loiseau adds, “The time spent in barrels and the metamorphosis in contact with wood imparts a rounder, more elegant character—apricot, creamy textures, and a deep, balsamic intensity.” More than a fragrance, Éclat d’Ombre is an objet d’art. Limited to just 30 numbered crystal flacons, each bottle is adorned with an 18-carat gold cameo—an exquisite symbol of rarity and refinement. This collector’s edition is available exclusively by appointment at Maison Psyché’s Salon at Place Vendôme in Paris and in Cognac, as well as through the House’s private advisors worldwide. For connoisseurs who seek the extraordinary, Éclat d’Ombre is an invitation to experience the alchemy of nature and time—an ephemeral jewel that lingers on the skin, radiant and untamed. Founded in 2021, Maison Psyché stands at the crossroads of nature and luxury, reviving the grand traditions of perfumery with a visionary approach. Rooted in the legacy of Rémy Cointreau, the House is the first to craft its fragrances within Cognac cellars, embracing the transformative magic of oak wood and time itself. Each scent is a living masterpiece—an exquisite fusion of craftsmanship, intuition, and the relentless pursuit of perfection. For those who understand that true luxury is an experience, Maison Psyché is the pinnacle of olfactory artistry.
By Colleen Richmond April 23, 2025
Layton Campbell’s Vision at St. Serrant
More Posts