The Power of Red

If you have been online lately, you've probably heard of the "Red Color Theory". This phenomenon discusses that wearing red enhances a person's attractiveness. It also mentioned that red symbolizes strength, passion, and confidence. Typically, we do not realize the impact that colors have on our subconscious, and how others perceive us. While every hue affects others around you, red is a color you should think about choosing if you want to thrive.

This vibrant and upbeat hue denotes power and tenacity and is connected to our ancestors' ability to survive. Red subconsciously motivates and supports the wearer to act and achieve success. Unconsciously, we make assumptions about others based on the color of their clothing and anticipate particular outcomes from particular hues. The fact that some of the most prominent and successful women have purposefully donned red is not a coincidence. Nancy Reagan, the former first lady, is famously seen wearing a red suit. Princess Diana frequently appeared in public dressed in red. And of course, Marilyn Monroe's famous red dress and red lip combo. It is also no coincidence that Christain Louboutin's red bottoms are referred to as "the shoe with staying power." In the early 1990s, Louboutin and his assistant were developing a shoe prototype. He designed a line of shoes influenced by the "Flowers" print by Andy Warhol.

When the prototype with the flowery pattern on the pink stacked heel was returned, Louboutin was disappointed that the design didn't "pop" as he had intended. As he was studying the design, he sensed that something was missing, and was suddenly drawn to the assistant's vibrant red nail polish. Louboutin chose to apply the vivid red lacquer on the prototype's soles after being struck by the eye-catching color. When we hear Christian Louboutin talk about the shoes himself, he mentions how they make women feel empowered. He says, "They completely change your body language and you feel this sense of confidence from head to toe."

Rarely is the impact of wearing red on the wearer acknowledged; instead, discussions of wearing red typically focus on the viewer or how other people would react to the wearer. According to a 2017 Journal of Social Psychology paper, wearing red can foster a greater sense of confidence. It simply comes down to the fact that red is a color that attracts attention, possesses high emotional resonance, and can elicit strong feelings in people. As we approach the holiday season, it is seemingly the perfect opportunity to discuss ways to wear red.
Red is a color that truly stands out against a monochro- matic background, whether it be camel or olive, black, grey, or navy. It's difficult to overwhelm red, and when you do, all the other colors tend to compete with it for attention. A red trench is a fantastic option that requires less dedication than other parts.

The coat comes off as soon as you start working. Attend a meeting outside of the workplace where you need to demonstrate your strength; a red coat or trench would be perfect. Psychologically, red's stimulating color can be used to your advantage to quicken your pulse rate and evoke feelings of excitement and urgency. The color red overall heightens feelings of physical attraction as well as desirability and attractiveness. "The Red Color Theory" has been a potent symbol in all art forms throughout history, specifically fashion. Perhaps it's time to add more red to your wardrobe. A splash of red can help you project confidence and highlight your inner strength.