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The Life Force of ORGANIC BEAUTY in Charleston

Luxe team • June 27, 2020
A bottle of rms cosmetics is sitting on top of a white surface.



Rose-Marie Swift has been a make-up artist for over 35 years; her work has been featured in Vogue (French, Italian, American, Nippon, China, Russian) W, Harper's Bazaar, I.D., Self Service, V, Allure, Numero, Marie Claire, Glamour, Interview, and Elle. Her make-up has appeared in ads for Dianne Von Furstenburg, Calvin Klein, Ralph Lauren, Louis Vuitton, Thierry Mugler, Esprit, Kate Spade, Tommy Hilfiger, Max Mara, The Gap, Victoria's Secret and more. Her portfolio includes the famous faces of Gisele Bunchen, Zoe Saldana, Miranda Kerr, Tilda Swinton, Demi Moore, Sophia Coppola, Celine Dion, Paloma Picasso, GretchenMoll, Isabel Rossalini, Milla Jovovich, Cindy Sherman. She has worked with some of the top fashion photographers in the world including Mario Sorrenti, Mert Alas&Marcus Piggott, Glen Luchford, Hedi Slimane, Peter Lindbergh, David Simms, Annie Leibovitz, Terry Richardson, Philip-Lorca diCorcia, Arthur Elgort, and Patrick Demarchelier, just to name a few.

Several years ago, Rose-Marie began to experience some health issues that were causing many problems physically,mentally and emotionally. After an extensive series of tests, she learned that her blood contained toxic levels of heavy metals including aluminum, barium, cadmium, lead and mercury as well as high levels of pesticides and other chemicals. You can imagine her surprise when the technician asked if she worked in the cosmetics industry. Until then she had no idea that cosmetics could contribute to serious health issues. After years of rebuilding her own health, Rose-Marie realized that she wanted to help other women claim their right to healthy beauty. To achieve this goal she created RMS Beauty, her acclaimed line of organic color cosmetics. Rose-Marie is an outspoken advocate for women protecting themselves from the questionable ingredients found in products they use on their bodies daily. She created the website www.beautytruth.com to dispel beauty myths and expose some of the dangers of personal care products. Rose-Marie's story and her product line have both been included in No More Dirty Looks by Siobhan O'Connor and Alexandra Spunt and Eco-Sex by Stephanie Iris Weiss. She also contributed natural beauty tips and insight to the book Living Beauty: Feel Great, Look Fabulous & Live Well by Lisa Petty. She is frequently interviewed for health and beauty publications and is quickly becoming a popular guest on radio and television programs. Rose-Marie continues to work in the fashion industry and is using RMS Beauty products on some of the world's most famous faces. RMS Beauty is dedicated to transforming the way women use makeup, and it's about more than simply using organic ingredients. In fact, that's only the first step in creating a product that's not only non-toxic, but that actually heals and nourishes skin. It all comes down to chemistry: when a raw material is processed for use in cosmetics or other beauty products, it typically undergoes a lengthy process. I was surprised to learn that the majority of ingredients used for natural cosmetics are refined, bleached, deodorized, clarified, fractionated and heated to high temperatures. But this means they are not pure natural ingredients anymore – they are now equivalent to man-made chemicals. Complicating matters more, the processes strip away almost all of the nutrients that make natural ingredients beneficial to skin.

Today's cosmetics and skincare lines are full of mono-nutrients and mono-nutrients do not interact. Only real nutrients interact…anything alive interacts. This is where RMS Beauty breaks away from the pack of natural cosmetics. RMS Beauty products are formulated with raw, food grade and organic ingredients in their natural state, allowing their living, healing attributes to penetrate and rejuvenate the skin. In their purest form, enzymes, vita mins, antioxidants and their healing properties remain fully intact, encouraging amazing potential for anti-aging effects. RMS Beauty has also taken extreme care in the use of minimal heat in the manufacturing process of this product in order to keep all nutrients and healing properties alive. All RMS Beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically altered ingredients (GMO) etc. RMS Beauty is full of healing nutrients

– nutrients that work synergistically with the skin, and are in harmony with nature and our environment. Each ingredient in RMS Beauty is carefully chosen to create a dialogue with the skin. Your touch activates the life force of the product, and nutrients interact with skin to promote hydration, softness, and luminosity. The life force of the skin interacts with the life force of everything applied to it. Majority of cosmetics are dead. The chemicals they contain have no life force and therefore, cannot interact with the skin. It is the interaction - the synthesis of all ingredients, that creates a truly alive product, and truly alive skin! RMS beauty is about aliveness and pure, life force.



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