La Prairie takes Aspen

Beauty enthusiasts, get excited: Luxury skincare house La Prairie is making its way to the mountains with the Cobalt Pop-Up, taking place March 8-10, at the base of Aspen Mountain. Those in the mood for a little pampering can make their way to Gondola Plaza to treat themselves to a selection of mini skincare treatments.

The 3-day activation is in honor of La Prairie’s new Skin Caviar Eye Lift and the signature cobalt blue packaging. To experience the latest innovation, guests can pop into a gondola where an aesthetician will be offering exclusive eye treatments with the ground-breaking product. Aspen’s dry air has nothing on La Prairie’s incredible range of products, particularly the new Ski Caviar Eye Lift, which works to re-sculpt the appearance of the eye contours. And, at the “Cobalt Chalet” seating area, mini hand massages are sure to help anyone relax from a busy day. As if that wasn't enough of a draw, a fire pit and "Cobalt Cocoa" (The Little Nell’s beloved hot chocolate topped with cobalt blue marshmallows) will ensure you’ll want to stay for a while.