A Real-Life Willy Wonka

From the first step into Phillip Ashley Chocolates, life truly does become “...a world of pure imagination.” Nestled in the heart of Memphis, the shop is home to some of the most whimsical and luxurious chocolates in the game—all dreamed into existence by the “Real-Life Willy Wonka,” Phillip Ashley Rix. His creations are lauded by the likes of Oprah, have been featured at the EMMYS®, GRAMMYS® and OSCARS®, and are said to be a nightstand favorite of Morgan Freeman. With his sumptuous artistry and “out of this world” flavor profiles, it’s no surprise that the chef and award-winning chocolatier has garnered a cult following. 

“I have yet to make my favorite piece,” Rix says. “I’m always chasing after ‘my favorite,’ which is why I continue to create new flavor after new flavor.” Since its inception in 2012, Phillip Ashley Chocolates—with Rix at the helm—has worked to break the boundaries of traditional luxury confections with an inspired flair. 

Quality is of utmost importance to the chocolatier, who sources his seasonal ingredients and fair trade chocolate from around the world. Rix’s designs are multi-dimensional, each with thematic flavors and nostalgia-triggering tastes. “Mama Jean,” the very first release, was fondly inspired by childhood memories of his grandmother. An aromatic blend of roasted sweet potato, warm spices and milk chocolate, the treat is the definition of comforting. Another of Rix’s creations, affectionately dubbed, “What’s Up Doc,” encapsulates the goodness of the classic dessert—his mother’s favorite—in a robe of solid white chocolate. 

But the combination that surprises and delights even the most skeptical of chocolate lovers? The “Savoy,” a signature square filled with fresh cow’s milk bleu cheese and encased in velvety white chocolate. Over time, the flavor has found its way into the hearts (and taste buds) of his fans, and is currently the shop’s most requested flavor.



However, Rix’s impact and accolades span far beyond the chocolate scene. In February 2020, he competed as a finalist on Food Network’s Chopped Sweets. Rix has also made a splash in New York City, where he’s curated multiple dining experiences at the acclaimed James Beard House. When he’s not traveling or dreaming up his next award-winning flavor, the chef can be found building out his newest passion project, the Phillip Ashley Foundation—with a mission to support founders of color and assist in creating strong workplaces, as well as advocate for child healthcare and fair market value for harvesters in Ghana and West Africa.